To announce the launch of Anine Bing’s Australian website MCMPR delivered an impactful social media campaign, inspiring consumer call to action driving website traffic and conversion. Committed to raising brand awareness and focused on communicating Anine Bing’s Scandinavian simplicity and timeless yet rebellious approach to style, the campaign engaged over 30 pre-eminent local digital influencers.
MCMPR was responsible for a multi-layered content strategy which ran across Instagram over the course of a four day period to generate maximum impact and brand awareness.