MCMPR rallied the collective voice of the domestic creative industry in support of the Australian same-sex marriage referendum vote by initiating a VOTE YES campaign, at a pivotal time in Australia's history. MCMPR partnered with AWPR to bring together approximately 400 members of the agency’s influential network to advocate change for a cause so deeply important to our community, uniting for a bold and moving photo moment.
The shoot was attended by notable Australian identities and the creative community at large wearing bold rainbow coloured t-shirts. An image of the collective was captured by renowned portrait photographer Hugh Stewart. The image was shared with attendees and friends of the agency domestically and globally who amplified it, sharing it hundreds of times, reaching millions of followers, dominating social media feeds for over a 24-hour period using #wesayyes. The social media campaign sent a united message in support of voting yes in the referendum inspiring Australians to get involved and be positively proactive.
Two months later, the Australian public voted in support of same-sex marriage, with legislation recognising marriage equality passed into law on 8 December 2017.