Lucy Folk:
Private CRM Event

MCMPR hosted a private afternoon of cocktails and shopping, welcoming an intimate group of women to the PLAYA by Lucy Folk store.Designer & founder Lucy Folk chatted to guests and offered them an exclusive preview of upcoming Resort21 and homeware pieces alongside the current collections.

The series of private shopping appointments was successful in supporting Lucy Folk’s CRM objectives in expanding its customer network, generating sales and acquisition on the night, as well as securing return customers.

CONSUMER RELATIONS GUEST LIST MANAGEMENT