To launch Alpha-H’s Liquid Gold Midnight Reboot Serum, MCMPR hosted an intimate event for senior beauty press and KOL’s at the boutique Paramount House Hotel in Sydney’s central Surry Hills.
The holistic staycation, aptly titled ‘A Gold Night’s Sleep’ built overall brand awareness and delivered significant product education through a series of considered touchpoints.
As guests checked in, they were handed an itinerary inviting them to unwind and reboot for the night with curated playlists, delectable delights from Chin Chin and a Liquid Gold self-guided facial from Alpha-H’s Training and Education Manager via an in-room iPad. Guests slipped into something comfortable with provided linen pyjamas and a silk eye mask, whilst the Liquid Gold Midnight Serum worked away for guests to awaken with fresh, glowing skin.
In the morning the MCMPR team joined for a group breakfast, before all departed with the complete Liquid Gold routine and complimentary gifts to replicate the ‘Gold Night’s Sleep’ at home.
The event resulted in significant social coverage during the stay, and secured multiple brand features and product placements in premiere titles including Vogue, marie claire, Broadsheet, GRAZIA, body+soul and Gritty Pretty.