Ahead of the festive season Cartier opened its first Australian ephemeral boutique, The Cartier Box, showcasing a world of creations from the Maison playing host to emblematic collections including the debut of the New Objects and Accessories offer; all set in Westfield Sydney’s luxury precinct.
MCMPR was responsible for a multi-layered communications strategy combining the messaging of The Cartier Box and the New Objects and Accessories collection, in addition to a VIP talent program and guest relations for a private viewing of The Cartier Box.
MCMPR’s established relations resulted in an intimate guest list of top tier Australian editors including Edwina McCann, Nicky Briger and Grant Pearce; in addition to successfully securing multiple brand and news features in luxury publications including Vogue Living, Vogue Australia and The Australian.
Georgia and Kate Fowler were also secured by MCMPR to produce storytelling content about the Maison, in addition to rolling out an organic seeding tactic of the New Objects and Accessories collection to Australian tastemakers including Heidi Middleton, Tamsin Johnson and Deborah Symond-O’Neil.