PANTHÈRE DE CARTIER | CAMPAIGN AND EVENT
The Panthère is a Cartier emblem and iconic collection that dates back to 1914, holding a rich history and prolific legacy within the Maison. Cartier hosted its first cultural experience in Australia, Into The Wild, to tell the tale of the Panthère; set amongst The Atrium in Federation Square, Melbourne.
MCMPR was responsible for the campaign communications strategy, VIP talent program, as well as guest relations including travel and itinerary management for an exclusive, private viewing of Into The Wild.
MCMPR secured an intimate guest list of Australia’s most recognised VIPs, influencers and media including international actors Olivia DeJonge, Dacre Montgomery, Teresa Palmer and Asher Keddie, and tastemakers Yan Yan Chan, Jarrod Scott and Rebecca Harding. Editors were flown into Melbourne for the evening, including those from Vogue Australia, Harper’s Bazaar Australia, The Australian Financial Review and The Australian; where they joined Cartier Managing Director ANZ, Alban du Mesnil for a private tour of the exhibition followed by an intimate dinner at culinary institution Vue de Monde. The Panthère campaign and event successfully generated over 300 pieces of coverage across print, digital and social, with a combined reach of over 68 million, and PR value of over 7 million.