To launch the newest release of the brand’s iconic Juste Un Clou and Ecrou collections, MCMPR worked with luxury jewellery maison, Cartier, as the strategic communications partner for its Precious Garage party – celebrating when the ‘Ordinary Becomes Precious’.
The agency was responsible for overseeing the implementation of a VIP talent program and communications strategy, as well as red carpet, guest list and photography management.
MCMPR welcomed over 500 of Australia’s most recognised VIPs, influencers, media and top Cartier customers to the event under the ANZAC Bridge, including international actors Elizabeth Debicki, Bella Heathcote, and models Georgia Fowler and Jessica Gomes who led the brand’s digital campaign alongside surprise international performer Rita Ora.
Adhering to the dress code ‘cocktail with a touch of gold’, MCMPR ensured leading fashion faces were all dressed in the Juste Un Clou and Ecrou collections including Aleyna Fitzgerald, Montana Cox, Sara Crampton, Lindy Rama-Ellis and Carmen Hamilton.
MCMPR’s strategic and multilayered communications strategy generated 458 pieces of editorial coverage across social, online and print, with a combined reach of over 33 million and an editorial value of over 1.7 million.