To introduce LOEWE’s Fall Winter 2020 men’s and women’s collections MCMPR delivered an intimate press presentation for key media and digital tastemakers. LOEWE’s extreme volumes, opulence and exploration of craft was showcased through a static mannequin installation and merchandised displays throughout the MCMPR showroom space which acted as a blank canvas for the gallery-style presentation.
MCMPR secured a guest list of top-tier fashion and lifestyle media and aligned influencers, who were invited to view the collection through a series of one-to-one appointments.
The agency was responsible for the development of all event elements including; concepting, production, guest and RSVP management and hosting. The press presentation was accompanied by a dedicated communications strategy, which resulted in feature, news, editorial and product placement within VOGUE, Marie Claire, RUSSH, The Australian Financial Review, GQ, GRAZIA, ICON and Esquire.