MCMPR hosted their seasonal beauty showcase, immersing over 90 senior press, VIPS, KOL’s and make-up artists in the best in beauty.
Joined by SEPHORA, Amy Jean, Youth to the People, NUDESTIX, Map of the Heart, Fresh and Alpha-H, guests explored new season launches, curated gifting edits and core brand favourites.
The agency’s Darlington showroom was transformed to a beauty playground, complete with motifs and an abundance of fresh florals that formed social media moments . On departure, a multi-brand gift bag was presented allowing for trial and discovery of the showcased products.
In line with best practices, appointments were scheduled as 1:1 walk throughs, allowing for intimate brand immersion.
Strategic management of the guest list and resulting product gifting, alongside the in-depth education provided resulted in significant social media buzz and secured editorial from attendees and their respective publications.