TRENDS PRESENTATION | MARKET VISIT
MCMPR delivered NET-A-PORTER’s inaugural Australian Trends Presentation event, introducing Global Buying Director Elizabeth von der Goltz, and visiting international designer guests Rixo, Nanushka, Rotate and Neous to Australian fashion media for the first time.
The agency developed and led all concept and production elements across three in-market events including a NET-A-PORTER x Vogue panel discussion, trends presentation and editor dinner. In addition, MCMPR led partnership negotiations that secured flight sponsorship for all travelling designers with Cathay Pacific.
Strategic management of the guest list resulted in over 250 Instagram posts and Stories from attendees and top tier titles such as Vogue, Harper’s Bazaar, Elle, Australian Financial Review and The Australian. Media placement exceed 20 print and online articles spanning business, trends and profile opportunities.