MCMPR was appointed the public relations and event lead for ultra-luxury watchmaker Roger Dubuis’ Australian launch, as well as supporting its local CRM activity.
Known for its haute horology, the Richemont watchmaker opened the doors to its first Sydney boutique in Castlereagh Street’s luxury precinct.
The VIP client engagement strategy created multiple personalised touch points for existing and new friends of the brand; hosting an exclusive preview and dinner instore for private clients; and culminating in an audacious launch party complete with interactive graffiti art installation, and guest DJ set from award winning artist Genesis Owusu. Amongst the crowd were influential KOLs and talent including chef Opel Khan and international actor Remy Hii, spotted wearing Roger Dubuis timepieces.
The supporting PR campaign secured key coverage features including the cover of AFR’s luxury watch supplement, as well as GQ, Robb Report, Man of Many, Icon and Russh.