THE SEPHORA EDIT | EXCLUSIVE BRAND SHOWCASE
Global beauty retailer SEPHORA transformed Sydney’s iconic Town Hall for its highly anticipated bi-annual exclusive brand showcase.
MCMPR immersed over 250 top tier media, talent, hair and make-up artists and VIP’s in a beauty wonderland of exclusive launches from SEPHORA’s global line up of brands, including Youth to the People, Biossance and Foreo and introducing new-to-site favourites Pai Skincare and Saturday Skin.
MCMPR secured multiple media interviews with brand founders from Virtue Labs, Ultra Violette and Queen V both during and post event, alongside complimentary coverage for the launches introduced. Strong attendance from Australia’s top beauty KOL’s and product gifting resulted in generation of over 1,400 social posts and stories and a combined media value of over $10 million.