Sephora:
Virtual Press Day

A staple in the beauty industry’s calendar, Sephora Australia hosted its inaugural virtual Press Day with a uniquely interactive digital experience.

Over 120 of Australia’s top Beauty Directors, Editors, KOLs and Hair & Makeup Artists tuned in to connect with brand founders and experts, including Milk Makeup’s Sara Wren and Habitual Beauty’s Keira Rumble to discover the latest brand and product launches as they explored and interacted with the virtual space.

To compliment the buzz around the event, MCMPR facilitated interviews with brand founders, including ONE/SIZE’s Patrick Starr and Mario Dedivanovic of Makeup by Mario, and executed post-event gifting. MCMPR generated 900 pieces of coverage with a combined media value of over $8 million, ensuring high level engagement and consistent impact for the new format.

GUEST LIST MANAGEMENT PR STRATEGY & MEDIA RELATIONS INFLUENCER SEEDING