CAPRI BOUTIQUE | GLOBAL LAUNCH EVENT
To celebrate the opening of Zimmermann’s first Italian boutique in Capri, MCMPR, together with global brand partners, hosted a two-day Italian affair with VIPs and friends of the brand. Responsible for coordination, attendance and management of well-known Australian fashion faces, MCMPR welcomed the likes of Vogue Australia Editor-in-Chief Edwina McCann and Fashion Director Christine Centenera, Lara and Sam Worthington, Joel Edgerton, Phoebe Tonkin, Bella Heathcote, Jessica and Ashley Hart, and Gemma Ward. The event commenced with an intimate sunset dinner at Il Riccio, followed the next day by a scenic lunch alfresco lunch under the lemon trees at Villa Bismarck. The launch activity produced a combined global social media reach of over 28 million.