Beach Clean Up
Elle x Stella McCartney

When MCMPR learned of Stella McCartney’s #Trashion campaign to clean up London’s Thames River for World Ocean Day, we felt passionate about bringing its message and positive impact to our Australian beaches and local community.

We partnered with Elle Magazine, who co-hosted the morning at Watson’s Bay beach as part of the publication’s August #TimeToAct issue, dedicated to ways we can all make a difference by reducing our environmental impact.

Not-for-profit organisation, Take 3 for the Sea, led the clean up, which saw over 40 of our esteemed industry colleagues join us in removing 2,100 cigarette butts, 1,118 pieces of hard plastic, 350 pieces of Styrofoam, 90 pieces of soft plastic, 54 straws, 38 sushi fish bottle lids, 20 bottle tops and 1 razor blade from our precious waterways.

All waste was collected in Stella McCartney’s 100% recycled and recyclable Trashion bags, and recyclable items were repurposed into products created by Vert Design, bringing us closer to a circular economy.