Anna Quan – AFW 2024
Runway Show

MCMPR were appointed to manage the communications strategy, guest list, dressing and front of house for ANNA QUAN’s Resort Collection show at Australian Fashion Week.

Designer Anna Hoang’s rare moment of calm in Sydney’s CBD inspired the collection’s meticulous attention to detail, showcasing textures like crumpled organics, sea-inspired digital prints, and natural corozo nut buttons. The color palette reflects water’s serenity.

A total of 298 top-tier media, talent and industry guests attended the ANNA QUAN Show, with VIPs including Marlo Kelly, Inka Williams and Bebe Bettencourt dressed in full Anna Quan looks. Communications activity reached an audience of over 136.2M and generated an estimated media value of over $4.35M. Including Founder interviews and behind-the-scenes, PR results consisted of 369 qualitative media placements across print, digital, broadcast and social.

Talent PR + Communications