Anna Quan – Australian Fashion Week
Guest Curation and Communications

Off the back of the brand’s 10 year milestone celebrations; Anna Quan presented ‘THREE’ at Ace Hotel Sydney on schedule for Australian Fashion Week.. ⁠ ⁠ Inspired by city life and artist Pawel Jaszcuk’s concept of the Japanese Salaryman the Resort collection speaks to the story of the white-collar worker; and focuses on the ethos behind the brand of creating special moments within the everyday. ⁠

MCMPR led the project’s communications strategy including interviews with Founder Anna Hoang, guest curation and talent dressing achieving a reach of 105.7 million and a total EMV of $2.92M across 66 qualitative print and digital media placements, and 345 posts on social media channels.

Communications Talent