MCMPR worked with leading responsible fashion brand, bassike to showcase their Resort 2022 women’s and men’s collections with Afterpay Australian Fashion Week’s first carbon neutral show.
Guests were invited to immerse themselves in a sensory experience that transported them to a moment of respite, bringing the audience into the present moment ahead of the collection presentation amongst the haste of fashion week.
MCMPR curated a guest list of leading figures within the Australian fashion community, including key media, buyers and digital influencers and seamlessly executed front of house guest management.
A dedicated communications strategy achieved results within top-tier local and international titles including; WWD, Business of Fashion, The Australian Financial Review Magazine, Vogue, Marie Claire, Seven News, Vogue Runway, Russh and Grazia.