Bassike – Australian Fashion Week
Communications

Bassike returned to Australian Fashion Week after a nine-year hiatus, showcasing its Resort 2020 collection with an intimate dinner and presentation at the Apollo Restaurant.

MCMPR curated a guest list of senior editors, buyers and VIPs, as well as influencers who were all dressed in Bassike.

The optimistic and intuitively sustainable collection featured an injection of colour unexpected for the brand that was received to high acclaim with MCMPR delivering reviews in Vogue Runway, WWD, Who What Wear US, Vogue Australia, Marie Claire, Grazia, 10 Magazine, Australian Financial Review, The Australia and Sydney Morning Herald.

TALENT COMMUNICATIONS STRATEGY