Beare Park – Australian Fashion Week

Luxury brand Beare Park debuted at Australian Fashion Week, with an understated runway show, championing a new perspective for Australian fashion.

With Sydney Harbour as the backdrop at the iconic Yallamundi Rooms at the Sydney Opera House, MCMPR led the front of house and red carpet; securing a front row including Charlee Fraser, Chris Burt Allen, Sarah Ellen, Vanessa Valladares, Amy Dowdle and Jessica Mauboy; and attendance from key media titles Vogue, Marie Claire, Grazia, Stellar, AFR and leading buyers Parlour X, Desordre, Tuchuzy and Mode Sportif.

The collection delivered effortless simplicity and sophisticated elegance, featuring androgynous relaxed tailoring with neat feminine silhouettes which found harmony in the consistent use of ultra-luxurious fabrications and meticulous craftsmanship.

The communications plan delivered positive reviews in Vogue Runway, GRAZIA, marie claire, Vogue Australia, The Australian, ELLE, Australian Financial Review and Sydney Morning Herald.