Fill it, sip it, hug it. The iconic frank green water bottle got a big, beautiful upgrade holding your complete daily hydration needs in one 2 litre vessel - earning its place as the ultimate emotional support water bottle for frank green fans. To introduce the new supersized 2L Ceramic Reusable Bottle, MCMPR executed a viral earned social campaign, engaging with 30 KOL talent ANZ-wide seeding bespoke #emotionalsupportwaterbottles generating over 100 social clippings and 25 dedicated TikTok coverage pieces. Together #frankgreen and #emotionalsupportwaterbottle hashtags have garnered more than 564 million views on TikTok and continues to grow.