Fred – Boutique Activations
Melbourne Launch & Talent Engagement

MCMPR invited guests to explore the sunshine jeweller’s newest Melbourne location, and discover its iconic collections. Opening its doors on Collins Street to media and KOLs for a day of private appointments, guests also gathered over lunch at neighbouring restaurant Hazel to welcome FRED to the luxury precinct; while MCMPR also hosted queensland-based KOLS in the FRED Pacific Store event for a day of brand immersion.

Through event management, strategic communications and a talent content campaign, MCMPR secured social media and editorial coverage generating over 2M in reach and 3M in EMV. Over 45 guests attended the multi-city events, with press highlights including Harper’s Bazaar, Russh and Inside Retail all marking the retail expansion of FRED within the Australian Market.

PR + Communications Talent Events + Experience Creative + Content