Fresh Beauty – The Art of Masking
Immersive Event

MCMPR partnered with Fresh beauty to lead its ‘Art of Masking’ concept, to build brand awareness and product knowledge within Australia and to support its retail presence in SEPHORA.

Top tier media, MUA’s and influencers were invited to a spring lunch at Sean’s Panorama in North Bondi. The immersive event was an embodiment of fresh’s "beauty products that perform, with experiences that transform” ethos, indulging all senses. SEPHORA National Artistry Lead Alphie Sadsad introduced the brand story and shared product knowledge, demonstrating mask usage and application on a model, whilst guests were encouraged to touch and feel the masks by trialing them on their own hands.

Strategic management of the guest list and gifting, alongside the educational demonstration resulted in coverage from attendees including Vogue, Harper’s BAZAAR, ELLE, marie claire and influencers with a combined reach of over 2.2 million including Tara Milk Tea, Li Chi Pan and Yan Yan Chan.