Loewe – Home Scents
Category Launch

2020 saw the debut of LOEWE’s range of home scents, a range of candles and fragrance to evoke the raw essence of the vegetable garden.

To launch the part-botanical garden and part-apothecary concept, MCMPR led a dedicated Australian communications strategy. A strategic, two pronged approach cultivated collection awareness and brand preference through in-depth storytelling and engaging digital content.

Dedicated coverage featured in Vogue Living, Vogue, The Australian Financial Review Magazine, Life & Leisure, Belle, The Australian, Russh, Real Living, Grazia, GQ, Inside Out, Marie Claire and more.

To further enhance collection storytelling and cultural relevance, MCMPR secured leading interior stylist, Steve Cordony and fashion authority, Saasha Burns, to create compelling digital content to showcase the home scents collection as an expression of nature as muse.