Loewe – Joe Brainaird
Collection Presentation

To introduce LOEWE’s Fall Winer 2021 Men’s Runway and Women’s Precollection MCMPR hosted an experiential presentation for top-tier media, digital influencers and VIP clients.

Demonstrating an intersection between fashion and art, guests were invited to privately view the works of celebrated contemporary artist Joe Brainaird and be immersed in the storytelling behind the collection.

MCMPR supported the brand’s local CRM strategy, procuring event co-hosts and an influential network of individuals to facilitate new customer introductions as well as connecting with existing clients.