MAAS – Centre for Fashion Ball

MCMPR led the strategic communications roll out for Australia’s answer to the Met Gala, the Museum of Applied Arts and Science’s (MAAS) inaugural Centre for Fashion Ball.

The Ball was attended by over 250 industry leaders including international stars Phoebe Tonkin, Cat McNeil, Catherine Baba, Leone Hanne of Ohh Couture and Elyse Taylor, and iconic local names The Hon. Julie Bishop MP, Jenny Kee, Jordan and Zach Stenmark, Romance Was Born’s Anna Plunkett and Luke Sales, Christine Centenera, Simone Zimmermann and Akira Isogawa.

The high profile event was positioned as an industry defining moment and secured a total of 145 pieces of editorial coverage, with over 75m reach and a value at over $5m. The implementation of an onsite portrait studio saw social media in overdrive in the 48 hours following the event with hundreds of shares from celebrity, media and influential industry guests.