Map of the Heart – Beauty Residency
Strategic Project

Niche fragrance brand, Map of The Heart partnered with MCMPR to support the launch of its newest product offering and devise a strategic campaign to support its longer-term objectives to strengthen brand awareness and grow its customer network.

During the project, Map of the Heart took part in a showroom residency, presenting the brand to over 90 key press and industry at the MCMPR +Beauty showcase. Co-founder Sarah Blair hosted individual scent journeys providing an immersive education that converted new brand advocates measured by strong social media sharing and resulting editorial placements.

Strategic gifting saw organic content drive Map of the Heart’s Instagram following growth and generated new enquiries. MCMPR also secured a retail partnership with luxury retailer Parlour X; furthering its positioning and awareness objectives through a series of private shopping experiences for VIP customers ahead of Valentine’s Day and Chinese New Year.