Oroton – Paddington Concept Store

As part of the strategy and public relations campaign launch of Oroton’s launch first concept store in Paddington, Sydney - MCMPR welcomed media, VIPs and influencers into the store over several days for private viewings and styling sessions. The resulting surge in social media combined with media coverage across top tier titles including AFR, Vogue, Belle, Broadsheet, and RUSSH provided an insider perspective of the boutique’s unique approach combining fashion with art and community.