MCMPR immersed over 100 top tier media, talent, hair and make-up artists and VIP talent into a beauty wonderland of exclusive launches for Sephora’s highly anticipated bi-annual brand showcase. The line up included cult favourites Milk Makeup, Youth To The People and Sephora Collection alongside a spotlight on its growing clean beauty category and a pop-up from the new-to-store Blow-On-The-Go service. Through strategic guest management MCMPR was able to secure strong attendance from Australia’s top beauty KOLs generating social media buzz that exceeded ROI expectations.