Tod's – Melbourne

MCMPR unveiled TOD’S first Melbourne boutique, and biggest store in Australia, at Chadstone Shopping Centre with the production of an evening cocktail event for media, tastemakers and VIP customers.

Flown in for the occasion was a TOD’S Italian Artisan who demonstrated the exquisite craftsmanship of the brand’s iconic products. A concurrent influencer and PR strategy secured coverage for the new store with Kate Waterhouse, Sarah Ellen, Lee Oliviera and Josh Heuston all dressed in and posting about TOD’S, and dedicated print features in The Australian, Sun Herald, Sunday Age and Australian Financial Review, and online via Vogue, Grazia, GQ, Marie Claire and 10 Magazine.