To amplify the launch of Zimmermann’s Resort 22 collection, MCMPR hosted a media event to unveil the digital runway presentation. Key media were invited to interact with the collection in the brand’s home market in Australia ahead of the global launch, followed by an exclusive screening and intimate dinner.
The agency developed and led all concept and production elements, positioning the warmth of a collection synonymous with the brand’s Australian identity against the clean white canvas of a photographic studio, bringing the vibrance of the prints to the fore. Guests were treated to dinner by Arlo Communal with table styling by Fleurette to create a relaxed and inviting atmosphere.
Strategic management of the guest list and communications plan secured a rush of social media posts and features across The Australian, The Sydney Morning Herald, The Age as well as digital titles Vogue, GRAZIA, Marie Claire, 10 Magazine and RUSSH to coincide with the global launch.