Celebrating 30 years of shared history and era-defining looks, adidas and Oasis announced an exclusive apparel collection in time for the band's long-awaited comeback and World Tour. Marking the Australian launch of the Originals x Oasis Live ’25 ‘Original Forever’ collection, before Oasis hit the local stage, MCMPR brought the collaboration to life through a series of pre-parties that paid homage to the band’s iconic image and unmistakable British spirit.
In Sydney, we took over local favourite pub The Lady Hampshire, with a special performance from Tyne-James Organ to an energetic crowd who enjoyed alongside games of pool, and pints of Guinness. In Melbourne, Soundmerch opened its doors for an adidas x Oasis takeover with an electric set by emerging band dogworld.
Across both cities, custom-branded moments amplified the drop and created a distinctly adidas Originals atmosphere - uniting a community of music lovers, fashion enthusiasts, and Oasis fans in true original style.