To announce the launch of Anine Bing’s Australian website MCMPR delivered an impactful social media campaign, inspiring consumer call to action driving website traffic and conversion. Committed to raising brand awareness and focused on communicating Anine Bing’s Scandinavian simplicity and timeless yet rebellious approach to style, the campaign engaged over 30 pre-eminent local digital influencers.
MCMPR was responsible for a multi-layered content strategy which ran across Instagram over the course of a four day period to generate maximum impact and brand awareness.
The agency strategically developed and lead all campaign elements, including; talent mapping, talent procurement, budget management, agreements & briefing, content management and content analytics.
The Anine Bing Australian Website Launch social campaign resulted in 200 pieces of coverage and 11,000,000+ social impressions across Instagram and YouTube.