Cartier – Into The Wild
Immersive Experience

Cartier hosted its first immersive consumer experience in Australia, Into The Wild, to tell the tale of the maison’s iconic Panthère emblem; set amongst The Atrium in Federation Square, Melbourne.

MCMPR executed the campaign communications strategy, VIP talent program, as well as guest curation including travel and itinerary management for the launch moment; successfully managing the project’s publicity roll out.