THE ART OF MASKING | BRAND IMMERSION
MCMPR partnered with beauty brand fresh to lead its ‘Art of Masking’ concept, to build brand awareness and product knowledge within Australia and to support its retail presence in SEPHORA.
Top tier media, MUA’s and influencers were invited to a spring lunch at Sean’s Panorama in North Bondi. The immersive event was an embodiment of fresh’s "beauty products that perform, with experiences that transform” ethos, indulging all senses. SEPHORA National Artistry Lead Alphie Sadsad joined fresh trainers to introduce the brand story and share their product knowledge, demonstrating mask usage and application on a model, whilst guests were encouraged to touch and feel the masks by trialing them on their own hands.
Strategic management of the guest list and resulting product gifting, alongside the educational demonstration resulted in MCMPR delivering editorial and securing media coverage from attendees including Vogue, Harper’s BAZAAR, ELLE, marie claire and influencers with a combined reach of over 2.2 million including Tara Milk Tea, Li Chi Pan and Yan Yan Chan.