Building on the success of Jimmy Choo’s Meet Me at The Bar Part 1, MCMPR reimagined the concept with an intimate Pilates morning in Bondi, celebrating the Sunny Trainer and Bar Holdall Bag. Hosted at Body By Berner, the full-studio takeover brought together friends of the brand and KOLs.
Guests were welcomed by a branded matcha cart serving a dedicated menu of flavours including Cloud Matcha, Blueberry Matcha and Original. The offering was a nod to the playful, pastel tones of the Spring 26 collection. The event generated 141 pieces of social content, with a total reach of 1.3M and $76,500 in estimated media value.