Milk Makeup – Market Launch
Strategic Project

When cult beauty brand Milk Makeup launched into Australia and New Zealand via Sephora, MCMPR made sure the best of our domestic creative network was the first to know about it with a chance to touch, try and play via a pop-up studio-loft in the city.

Born out of NYC, the photo studio played homage to the brand’s Milk Studio beginnings and allowed for guests to snap imagery on the day, designed to encourage experimentation and showcase Milk’s self-expression mantra - #LIVEYOURLOOK. Amongst the event’s bold styling, immersive education and product play stations, advisors were on hand to personally shade match guests to the diverse range of complexion products.

The event resulted in meaningful social coverage, inviting audiences into the world of Milk Makeup and secured multiple features and product placements in titles including Vogue Australia, ELLE, 10Magazine, POPSUGAR, Centennial Beauty, Fashion Journal, Pedestrian TV and RUSSH.