MCMPR invited key media and talent to experience a curated and immersive, education-led masterclass for the launch of RATIONALE’s #3 The Brilliance Tinted Skin Serum SPF50+. Hosted by RATIONALE at The Apartment, Woollahra, the experience explored UV impact and the enhanced formulation through a guided AM ritual, complemented by an immersive green-themed environment, branded touches, curated catering and gifting.
MCMPR owned event production and guestlist management across talent and media, driving strong engagement and widespread coverage as a result, with a social reach of 2.8M+ and editorial coverage across VOGUE, ELLE, marie claire, RUSSH and Sunday Life.