To launch Maison Louis Marie’s first gourmand fragrance, No. 15 Vanille Infinie, MCMPR executed a targeted communications campaign designed to generate awareness across premium beauty, fashion, and luxury media. Alongside strategic editorial outreach, MCMPR conceptualised a bespoke launch mailer featuring a handcrafted white chocolate-covered vanilla madeleine, a thoughtful nod to the brand’s French heritage, the fragrance’s warm vanilla notes, and Maison Louis Marie’s refined, minimalist aesthetic.
MCMPR also represented the brand at House of Sephora, introducing No. 15 Vanille Infinie to Australia’s leading beauty editors, creators, and industry talent, further elevating visibility and driving excitement ahead of launch. Results included widespread coverage for the new launch across Harper’s Bazaar, WHO, Fashion Journal and Gloss and more.